What Influences Consumer Vehicle Purchasing Decisions?

A recent consumer survey by the Fuels Institute, a non-partisan think tank founded by the National Association of Convenience Stores, found that for consumers, fuel economy is the largest deciding factor when it comes to buying gasoline or alternative fuel vehicles (AFVs).  Additionally, the cost of the vehicle plays a huge role in a consumer’s purchasing decision.

In regards to gasoline vehicle purchases, 84 percent of consumers said that fuel economy was the most important consideration, while 84 percent said that the cost of the vehicle was a key factor in the type of vehicle they purchase.

Looking at AFVs the Fuels Institute found that 80 percent of survey respondents said fuel economy was the main consideration. The fact that AFVs are better for the environment was important to 52 respondents. Of the AFV options 84 percent of respondents chose hybrids. There was an increased interest in electric vehicles from previous surveys (55 percent in 2014 compared to 37 percent in 2012).

Click here to read the complete report by the Fuels Institute

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